Almost all businesses are planning a mobile strategy for the future. The world is moving from desktops to mobile devices and it is apparent that businesses too are making their presence felt via mobile apps. It’s a terrific idea to go mobile! If you have already identified the parts of your business that need to go mobile, it’s time to start mobile application development!
Well, before you begin, stop and think! Ensure that you understand the most common mobile application development mistakes and make sure that you avoid them.
Mistake 1: Developing for all the platforms at once
This is one of the most common mistakes. If you are considering developing separate codes for each platform such as Android or iOS, make sure that you develop the app for one platform first and then upload it to the App Store. After you receive approval, you can check how many people are actually using your app. Well, gather a crowd first and check out their feedback. You will instantly know what to include and what to drop out of the other app. Well, you can give your customers a good and stable app to download in this way!
Mistake 2: Features
Once the initial launch of the app is complete, you can then finalize the features that you wish to provide with the final version of your app. Rethink all your features and read customer reviews carefully. You will instantly know what to drop out and what to add to your mobile app. Your star ratings with the first app will give you the right direction.
Mistake 3: User Experience
User experience is what matters the most. A mobile user expects the app to load fast, perform well and provide them with the convenience of conducting business with you anytime, anywhere! So, make sure that your features are not complicated and that the logical navigation of all the screens is simple.
Mistake 4: Lack of Analytics
The performance of your app should be measurable. So make sure that you provide appropriate analytics. Some of the features that you could consider are:
• Daily active users
• Retention rate
• Average time spent on the app
• Number of times the app crashes
• User engagement with the app
Mistake 5: Not marketing the app
Do not think that after your app is live on the app store, it will sell itself. You will need to optimize the app for the app store and make sure that its content is appropriate. Make sure that your app has appropriate screenshots uploaded and the features listed. Target the most appropriate keywords so that users can locate your app when they search the app store.
Above all, do not rush into anything. Plan your app and make sure that you add all the relevant features. But do not fail to read the most common mistakes. This will help you avoid pitfalls and develop a perfect app for your business.
By Digant B